Hedgehog Concept


In his fantastic book “Good to Great” Jim Collins explains several steps that should be taken to take an organization from mainstream performance to great and above average results.

Continue reading


Marketing Role in The Value Chain

Golden eggs in bird's nest

Michel Porter’s value chain model is studied, to the best of my knowledge, by every business student. It is indeed a very useful tool that helps to understand how companies create value for themselves and their customers.

Continue reading