The Dark Side of Marketing

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I have talked about the important role marketing can play in societies and its power in influencing peoples’ ideas and values. Yet as uncle Ben famously said: “with great power comes great responsibility“. The dark side of marketing is manifested when companies focus solely on selling their products or services rather than providing true value to society. ThisĀ  “dark side” is clearly communicated in the following song by Lily Allen:

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Listening

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One of the fundamentals that any marketing student learns is the importance of listening to customers. Listening enables companies to develop products and services that could best serve their clients and brings feedback that is essential for development and innovation.

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The Straight Line Theory

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The Wolf of Wall Street movie captured a lot of attention world wide, and I watched it more than once, which rarely happens to other films. I was intrigued to know what exactly was Jordan Belfort doing to persuade people to buy stocks they might haven’t otherwise bought. It took some effort to find information on his selling approach because it is a copyrighted system, “The Straight Line Theory” that he is actually selling and is providing courses to improve salesmen performance worldwide.

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