A few days have passed since Google revealed its new logo… The update was surprising and joyful with the “Google Doodle” that the company used in presenting its new logo! Yet don’t you think it is too simple?
Many designers have expressed their opinion about the logo using words such as “simple”, “modern”, “clean”, “bright”, “joyful”, and “friendly”. Some also said that it is “childish”, “too natural”, and “immature”.
The new identity, especially the use of dots, is seen as more suitable for small screens and can easily be transformed into a whole brand ecosystem for the various Google products and services.
Although I appreciate simplicity and directness, for me this new logo is too simple. It resembles childlike drawing that does not portray confidence or maturity that were to a certain degree communicated in the older logo. However, from what I understand, the designers intended such a friendly image but I personally don’t agree on that perspective.
I found the following examples from behance, and I believe that maybe with a few tweaks they would have made a more sophisticated image while maintaining the initial friendly icon:
What do you think? Which of the logos do you prefer the most?