I have talked about the important role marketing can play in societies and its power in influencing peoples’ ideas and values. Yet as uncle Ben famously said: “with great power comes great responsibility“. The dark side of marketing is manifested when companies focus solely on selling their products or services rather than providing true value to society. This “dark side” is clearly communicated in the following song by Lily Allen:
It has been a while I haven’t blogged… Now I’m trying to convince myself that I was too busy with my last semester at the university, research paper, and job hunting… The truth however is that I lacked commitment.
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