Social Media & Morals

I was recently invited by the EPIC Club and Involve Club at SEGi University to participate for a public speaking competition. The topic that I had to discuss was this question: “Is social media creating moral degradation among adolescents?”. While doing my research I came across multiple contradictions that made me deeply think on how should I frame my opinion on this topic…

Core Entrepreneurship Qualities

Last week I visited Malaysian Entrepreneur Convention and along with over 3000 other visitors listened to successful stories of Malaysian entrepreneurs. It was organized by KK Chua who invited amazing individuals such as Dato’ CC Ngei, Benjamin Yong, Hui Mathews, Joel Neoh, Jeevan Sahadevan, Chris Tan, Sherlyn Tan, and other inspiring people. They shared valuable tips on how to succeed as an entrepreneur, yet I found that all of them had the following common qualities:

The Dark Side of Marketing

I have talked about the important role marketing can play in societies and its power in influencing peoples’ ideas and values. Yet as uncle Ben famously said: “with great power comes great responsibility“. The dark side of marketing is manifested when companies focus solely on selling their products or services rather than providing true value to society. This  “dark side” is clearly communicated in the following song by Lily Allen:

Commitment

It has been a while I haven’t blogged… Now I’m trying to convince myself that I was too busy with my last semester at the university, research paper, and job hunting… The truth however is that I lacked commitment.

Too simple?

A few days have passed since Google revealed its new logo… The update was surprising and joyful with the “Google Doodle” that the company used in presenting its new logo! Yet don’t you think it is too simple?

Hedgehog Concept

In his fantastic book “Good to Great” Jim Collins explains several steps that should be taken to take an organization from mainstream performance to great and above average results.

Skills

Having read a recent post of Forbs about the freelance economy encouraged me to explore websites such as Upwork that help freelancers to find projects and get payed for completing them. On that website, businesses and individuals post jobs which freelancers could apply for get payed on hourly basis.

Listening

One of the fundamentals that any marketing student learns is the importance of listening to customers. Listening enables companies to develop products and services that could best serve their clients and brings feedback that is essential for development and innovation.

Crowdsourcing

Yesterday I was amazed -again- to see how technology could profoundly change the way people operate. hitRECord is a website that enables individuals from all over the world to share their creative projects, whether it is writing, music, animation, graphic design, or video recording, and then share the project with the community that could edit or integrate that material with other contributions. This website is a global production platform that brings creative minds together to create something wonderful and ingenious!

Automation

Marketing automation is what many people, including me, see as an industry changer. It brings many advantages that have been difficult to attain with traditional marketing approaches. For instance, it enables marketers to capture crucial customer data that is useful in understanding and anticipating their behavior, it also gives the opportunity to develop clear quantitative returns on marketing investment ROIs that have long been qualitative in nature, and it helps in building customer segments and profiles that could later be used for effective targeting.